Travel Tour China

Monday, February 05, 2007

Chinese Hits The World of Vogue

When remarking about Chinese fashion designers, probably the first designation that we could think of is Vera Wang. But aside from her, there is another Chinese artist who worked hard in New York to showcase her talent. Vivienne Tam is the name we should never missed when vogue is the matter of discussion. Tam is another name that Chinese people must be very proud of, not only for her transnational distinguishing, but because Tam is so proud of her root and race. She describes all her collections with "Crafted in China" or "Made in Hong Kong". Also, she showcases Asian splendor and campaigns Asian women by using Asian models in her advertising campaigns.

Vivienne Tam was born in Canton China but moved to Hong Kong when she was a small maid. As a young girl, Vivienne loved being around her matriarch and watching her make the family's clothes. A kind of child whiz she was already dressing her siblings for Chinese New Year in figures she made on her own at age eight. She graduated from Hong Kong Polytechnic's Fashion Design Department but not having any luck in Hong Kong for the dearth of positive reception for local fashion designers and designs "made in Hong Kong", she found a huge prospect in New York when she had the chance to went there as part of Hong Kong's Trade Development Council. Hesitant at first, she soon found herself wasting no chance of showing her wardrobes in every specialty and department stores in New York.

As rewards of her hard work and skill, Vivienne is now the CEO and designer of her own company- the East Wind Code, Ltd. Julia Roberts, Beyonce, and Sarah Jessica Parker are just some of her famed purchasers.

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